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Reacting to the blah, monochromatic nature of typical of Mother’s Day cards, Strong Families, an Alturas, California policy group, launched a line of digital Mother’s Day cards cued into the changing demographics of America’s families.

These cards represent the families that are “beyond the picket fence”: transgender, lesbian, low-income, immigrant, and incarcerated mothers are all featured.

Much like Andrew Solomon‘s exploration of family diversity in his 2012 book Far From The Tree, these cards contain a more imaginative and inclusive depiction of familial love.

Eveline Shen, executive director of Strong Families, said that the inspiration for this line of cards came from families like her own. “I’m raising my own daughters with my same-sex partner. When they go to the store, they don’t find images that reflect their reality. So, they started making their own cards.”

More than 5,000 cards were downloaded in its first year, with the goal of tripling that number in 2013. The cards reinforce Strong Families’ policy work on immigration, marriage equality, and universal healthcare.

Below, Favianna Rodriguez, an artist with Strong Families, explains how the cards are more than just a sentimental message:

To see all of the cards available, visit